Twelve weeks from "I want to coach" to a practice you can stand behind: a clear position, a week you can keep, your own website, and your first discovery calls. Places are offered after a short admissions process.
The self-assessment takes about fifteen minutes. You keep your profile report, whatever you decide.
Splendid Coach is the home of the miniMBA for Coaches, a twelve-week live programme by Heartful Services Ltd for new and early-stage coaches. In small cohorts, coaches learn positioning, self-management and the mechanics of sales, build their own website on the included platform, and hold their first discovery calls. Admission is by a self-assessment and a one-on-one conversation.
Most coaching courses sell to anyone who clicks. Then most of the room watches one coach being coached while everyone else waits their turn. We built the opposite.
Every live session is a workshop: we teach, you ask, we teach again, you ask again. Twenty minutes on assignments, where you learn from each other's drafts. One-on-one time is there when you want it, and it is booked, not borrowed from the group.
You do not finish with notes. You finish with a position you can say in one sentence, a working week you can keep, a website at your own address, and a list of people you have already spoken to.
Nobody here will force you. Before you enrol, you decide what this is worth to you, and what it will take. The coaches who decide that clearly are the ones we want in the room.
"Imagine this is your dream, and in this lifetime you never reach it. What would that do to you? And so, in concrete terms, what will you do to reach it?"
From the self-assessment
Part I is short on purpose: three weeks to see how we work and to leave with something real. Part II is where the practice is built. Part I is the gate to Part II.
A goal you have tested, a week you can keep, and the first draft of who you serve. The rest of the road stays open.
A live website, a clear offer, and around five discovery calls held, mostly with people you already know. We teach the long game too: inbound takes time, and we say so.
Many coaches begin nearer ten hours a week. By week three, most have carved out fifteen, because by then they have seen what an hour well spent does. That is the pace the programme is built for.
Four steps, most of them for you. The self-assessment is worth taking even if you never enrol.
About fifteen minutes online: your goals, your time, your way of working. You receive your own profile report to keep.
We read every answer ourselves. Within a few days you hear whether we would like to talk.
Thirty minutes, one-on-one, with a member of faculty. We ask the questions that matter; so should you.
If it is right for both sides, you receive an offer for the next cohort. Enrolment closes two days before the start.
We would rather say no than offer a place someone cannot use.
Applications are by message for now. Tell us about your coaching practice and we will send you the self-assessment.
Begin the self-assessmentEvery coach in the programme gets their own website and course platform, and learns to use it as part of the course. No forty hours of tutorial videos. No tools you do not need.
Six months included with the programme. After that, US$97 a month, and you can leave at any time.
One keeps you on the road. The other helps you see where the road should go.
Teaches the perfect week, sales setting and the mechanics of inbound marketing, and keeps every coach accountable to the goal they set in week one.
Teaches positioning and marketing: who you serve, why you, and how to say it so the right clients recognise themselves.
Part I first. Part II is open to those who complete Part I.
Full refund until enrolment closes, two days before your cohort starts. Once a cohort has begun there is no refund and no move to a later cohort. A cohort runs with at least six coaches; if fewer enrol, it moves to the next month and you choose to stay or take a full refund.
We commit to you for twelve weeks. When you enrol, you make the same commitment to yourself, in your own words first, then in ours.
"I commit to at least fifteen hours a week for the twelve weeks of my cohort, including the live sessions."
You confirm this when you enrol. It is not a test. It is the price of the result.No. It is a short, practical programme for coaches, not a degree. It borrows the seriousness of a business school: admission, a cohort, assignments and real work on your own practice.
No. Nobody honest can. What we aim for is that by week twelve you have held around five discovery calls, mostly with people from your own network, and know how to hold the next fifty.
Yes, if you can find about two hours a day. At least one live session each week is at the weekend, and lessons and assignments fit around your working hours.
Because a small cohort only works when everyone in it does the work. The self-assessment and the conversation help you decide as much as they help us.
Your website, courses and bookings stay where they are. From month seven the platform is US$97 a month, and you can leave at any time.
Applications close two days before the start. The self-assessment takes fifteen minutes, and the profile report is yours to keep.